I had never realized just how important the Whopper could be to people. This is a beautiful example of the importance of nostalgia within a brand. If you remove the Whopper, you immediately scan for any fond memories of how the Whopper made you feel. It’s as if a lost lover, who you’d developed a relationship with over a long…

I want to tell you a little bit about myself and my family. We do not own a car. I haven’t owned a car in twelve years now. We also do not have air conditioning. Again, it’s been twelve years since I’ve had this. I take almost all my local trips by bike, and I recycle nearly everything. Why? because…

Shell has created a very strong stable of print ads that has artfully expressed an area of value that the public has often overlooked. That is that shell does not only extract substances from the ground to make energy, but they also have a valuable culture of innovation.
One of their ads in this campaign is ” Say No to…

I’ve recently seen a fantastically produced advertisement for Louis Vuitton featuring Keith Richards playing guitar at 3a.m. in what I assume is his hotel room. This seems like a straightforward brand strategy to involve rock stars as a promoter of your goods. What I am impressed with, though, is the fine print on this ad. It says: “Keith Richards and…

I sometimes had thought that the art of the business card had died, and then I saw this business card on Ad Goodness . It makes me want to have marital problems just so I can use this therapist. The card is that goo. The card is a simple red heart. In the middle of the heart is a perforated…

I read this in the Wall Street Journal
Because the green Starbucks logo is so pervasive, the switch to the retro version is an immediate attention-grabber. It’s just one part of a much broader effort underway at Starbucks, in which the company is stressing a return to its roots and working to reemphasize its brewed-coffee chops. (Click here to read…

IKEA has created an incredible ad campaign where they have taken over a japanese subway train and made it their own. The beauty of these IKEA train cars gives the rider a sense of what their own space might look like when they buy IKEA furniture without actually going into the showroom. Its emmersive brand ploy is quite effective. But…