brandon baunachBrand Crack is a blog that focuses on addictive brands and how they’re made. The big blog idea is to look at the world’s top brands and slowly pick apart how and why their brand has become so successful. But that’s not all this blog is about. I want to make it fun for me, so I cover luxury brand excess as well as insane, paradigm shifting advertising and branding strategies. Think of this blog as a place to gawk as well as think.

Who am I? I’m Brandon Thomas Baunach, a San Francisco based designer and professional blogger. I work at the architecture firm of David Baker and Partners in the heart of the South Park Neighborhood. I design homes for people during the day, but I’m most excited about the intersection between design and commerce. I also, write a stable of blogs under the label of “Crack” the most popular of which is DesignCrack.com. The list of blogs I write or curate is vast, including: