Brand Crack

Stoli has created a beautiful, inexpensive, and simple promotional item that is also culturally significant: the Russian petrushka doll. The doll, normally painted with Christian icons has been replaced with a deep Stoli red and the Stoli logo in their characteristic font. This clever campaign has me searching for other iconic equivalents for […]

I had never realized just how important the Whopper could be to people. This is a beautiful example of the importance of nostalgia within a brand. If you remove the Whopper, you immediately scan for any fond memories of how the Whopper made you feel. It’s as if a lost lover, who you’d developed a […]

I want to tell you a little bit about myself and my family. We do not own a car. I haven’t owned a car in twelve years now. We also do not have air conditioning. Again, it’s been twelve years since I’ve had this. I take almost all my local trips by bike, and I […]

Shell has created a very strong stable of print ads that has artfully expressed an area of value that the public has often overlooked. That is that shell does not only extract substances from the ground to make energy, but they also have a valuable culture of innovation.
One of their ads in this campaign is […]

I’ve recently seen a fantastically produced advertisement for Louis Vuitton featuring Keith Richards playing guitar at 3a.m. in what I assume is his hotel room. This seems like a straightforward brand strategy to involve rock stars as a promoter of your goods. What I am impressed with, though, is the fine print on this ad. […]

I sometimes had thought that the art of the business card had died, and then I saw this business card on Ad Goodness . It makes me want to have marital problems just so I can use this therapist. The card is that goo. The card is a simple red heart. In […]