I had never realized just how important the Whopper could be to people. This is a beautiful example of the importance of nostalgia within a brand. If you remove the Whopper, you immediately scan for any fond memories of how the Whopper made you feel. It’s as if a lost lover, who you’d developed a relationship with over a long time suddenly had decided to leave you without even a discussion.

The reality of this commercial is powerful. For me it’s disturbing how emotional people can get over a Whopper. The unfortunate truth is that people are probably more disturbed that they’ve had their time wasted in line to find out that they will have to order a less enormous and fattening burger instead.

If you want to see all of the pieces check out: Whopperfreakout.com