Stoli has created a beautiful, inexpensive, and simple promotional item that is also culturally significant: the Russian petrushka doll. The doll, normally painted with Christian icons has been replaced with a deep Stoli red and the Stoli logo in their characteristic font. This clever campaign has me searching for other iconic equivalents for other countries that would also make good…

Shell has created a very strong stable of print ads that has artfully expressed an area of value that the public has often overlooked. That is that shell does not only extract substances from the ground to make energy, but they also have a valuable culture of innovation.
One of their ads in this campaign is ” Say No to…

I’ve recently seen a fantastically produced advertisement for Louis Vuitton featuring Keith Richards playing guitar at 3a.m. in what I assume is his hotel room. This seems like a straightforward brand strategy to involve rock stars as a promoter of your goods. What I am impressed with, though, is the fine print on this ad. It says: “Keith Richards and…

I sometimes had thought that the art of the business card had died, and then I saw this business card on Ad Goodness . It makes me want to have marital problems just so I can use this therapist. The card is that goo. The card is a simple red heart. In the middle of the heart is a perforated…