Archive | Strategy

Tags: ,

Can We Solve it?

Posted on 19 April 2008 by Brandon

I want to tell you a little bit about myself and my family. We do not own a car. I haven’t owned a car in twelve years now. We also do not have air conditioning. Again, it’s been twelve years since I’ve had this. I take almost all my local trips by bike, and I recycle nearly everything. Why? because…

Comments (0)

Tags: ,

Grande Logo Switch: Starbucks Logo Change May be Jumping the Shark Times Two.

Posted on 12 April 2008 by Brandon

I read this in the Wall Street Journal
Because the green Starbucks logo is so pervasive, the switch to the retro version is an immediate attention-grabber. It’s just one part of a much broader effort underway at Starbucks, in which the company is stressing a return to its roots and working to reemphasize its brewed-coffee chops. (Click here to read…

Comments (0)