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IKEA decks out Kobe train

Posted on 11 April 2008 by Brandon

IKEA has created an incredible ad campaign where they have taken over a japanese subway train and made it their own. The beauty of these IKEA train cars gives the rider a sense of what their own space might look like when they buy IKEA furniture without actually going into the showroom. Its emmersive brand ploy is quite effective. But…

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