http://brandcrack.com Addictive Brands and How They're Made Thu, 06 May 2010 22:04:02 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 http://brandcrack.com/2008/04/ikea-decks-out-kobe-train/ http://brandcrack.com/2008/04/ikea-decks-out-kobe-train/#comments Fri, 11 Apr 2008 05:50:26 +0000 Brandon http://brandcrack.com/?p=3
IKEA has created an incredible ad campaign where they have taken over a japanese subway train and made it their own. The beauty of these IKEA train cars gives the rider a sense of what their own space might look like when they buy IKEA furniture without actually going into the showroom. Its emmersive brand ploy is quite effective. But if you need more proof, look at the images from Pink Tentacle’s blog
IKEA decks out Kobe train ::: Pink Tentacle

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