Being in the shipping industry that requires the management of a lot of documentation and clearances, it was essential for our client to create and develop a collateral to handle just that. We designed and produced this corporate folder to handle all documents and at the same time introduce the company while this folder was also given out to new and potential customers.
As our client was a new startup in the shipping industry at the time and being a rather competitive market, it was emphasized to create a simple but unique and modern identity that’ll stand out while being able to be used for branding purposes across the clients activity. That said, we created the above logo and stationery derived from the shipping elements being the ship and plane while resembling the letter A for Avian.